Develop  a campaign for Levi’s, repositioning it with a fresh concept, audience focus, and visual strategy. Photograph the subject in-studio and create an AI-generated background, then merge both in post-production to craft a conceptual campaign.

We positioned Levi’s as a bridge between digital life and real-world experiences. Inspired by Narnia, the concept features a digital nomad stepping through a wardrobe into surreal landscapes, symbolizing escape and self-reconnection.