Develop a still-image conceptual ad campaign for a footwear brand, built on strategic insights and original art direction. We had to deliver a full creative pitch  and campaign visuals without showing the shoes.

I created a campaign for René Caovilla’s iconic Cleo Sandals, inspired by themes of enchantment and elegance. Using rich visuals and surreal styling, I portrayed the sandal as a magical artifact that transforms the wearer into a modern-day goddess. The campaign aligned with the brand’s luxurious identity while targeting younger fashion-conscious consumers.